In my previous post I spoke mainly about who Kik is competing against in the messaging app market. Now I want to speak to about why Kik isn’t your average messaging app. Kik advances in UI/UX/IA has made it so easy that even a child can navigate through its app without an issue. Through the use of Bots Kik has given its users unlimited access to his or hers favorite music, memes, videos, GIF’s, and all other web based information you can think of.

This is extremely important among their target audience of Gen Zers who feel that they need to share every part of their daily life experience. Kik’s Bot shop allows third-party developers to offer their own programmes to users in a similar fashion as Apple’s App Store and Google Play Store. This has proven to be an invaluable tool in attracting companies to use their platform to market their brands. For instance Sephora’s bot has tutorials on how to properly apply their products.

Kik also uses a strategic blend of graphics and text in their UI for their bot platforms, which many users like because it makes it easier to navigate. This is important to their users because Kik has more than 20,000 bots for its users to choose from. As I have discussed in some of my previous post Gen Zers have low attention spans and don’t like to focus on any one task for too long. The simple fact that Kik has 270 million users which are 18-23 shows that they have paid attention to their target market, and that they are making every effort to engineer UI platforms to keep them coming back. Another design aspect that has allowed Kik to increase its usage is the fact that it allows its users to go between its app and other social media platforms while saving information as they go.

Click on the link to view the Kik Bot Shop: https://bots.kik.com/#/